Compliance and Governance Blog

In a recent post, we talked about the Likelihood of Confusion associated with trademark infringement by identifying some of the contributing factors.
So now that you know what can make two separate trademarks confusingly similar, how do you identify who might be using a conflicting brand in the marketplace?
The first, and easiest way to do that …

When it is time for you to consider a name for your company, product, or design of your logo, you’ll want to consider closely how likely it is that it could be considered confusingly similar to other existing trademarks. In the United States, trademark protection is based on first use. So if you …